Pamphlet,Poster,Banner

Pamphlet

A pamphlet is an unbound booklet (that is, without a hard cover or binding). It may consist of a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths (called a leaflet), or it may consist of a few pages that are folded in half and saddle stapled at the crease to make a simple book. In order to count as a pamphlet, UNESCO requires a publication (other than a periodical) to have "at least 5 but not more than 48 pages exclusive of the cover pages"; a longer item is a book.

Etymology

The adverb pamphlet for a small work (opuscule) issued by itself without covers came into Middle English ca 1387 as pamphilet or panflet, generalized from a twelfth-century amatory comic poem with an old flavor, Pamphilus, seu de Amore ("Pamphilus: or, Concerning Love"), written in Latin.Pamphilus's name was derived from Greek, meaning "friend of everyone". The poem was popular and widely copied and circulated on its own, forming a slim codex.

The pamphlet form of literature has been used for centuries as an economical vehicle for the broad distribution of information.

Its modern connotations of a tract concerning a contemporary issue was a product of the heated arguments leading to the English Civil War; this sense appeared in 1642.In some European languages other than English, this secondary connotation, of a disputaceous tract, has come to the fore:compare libelle, from the Latin libellus, denoting a "little book".

In Spanish, panfleto is a brief writing or libel generally aggressive or defamatory. By extension, it is used for political propaganda writings. Not to be confused with the English term pamphlet, from which it derives, as it does not contain the negative connotations of the Spanish word and is translated more correctly as folleto.

Pamphlets can contain anything from information on kitchen appliances to medical information and religious treatises. Pamphlets are very important in marketing as they are cheap to produce and can be distributed easily to customers. Pamphlets have also long been an important tool of political protest and political campaigning for similar reasons.

Collectibility

Due to their ephemeral nature and to wide array of political or religious perspectives given voice by the format's ease of production, pamphlets are prized by many book collectors. Substantial accumulations have been amassed and transferred to ownership of academic research libraries around the world.

Particularly comprehensive collections of American political pamphlets are housed at New York Public Library, the Tamiment Library of New York University, and the Jo Labadie collection at the University of Michigan.

Commercial Uses

The pamphlet has been widely adopted in commerce, particularly as a format for marketing communications. There are numerous purposes for the pamphlets, such as product descriptions or instructions, corporate information, events promotions or tourism guides and are used in the same way as leaflets, brochures and Z-CARD.

Poster

A poster is any piece of printed paper designed to be attached to a wall or vertical surface. Typically posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching and informative. Posters may be used for many purposes. They are a frequent tool of advertisers (particularly of events, musicians and films), propagandists, protestors and other groups trying to communicate a message. Posters are also used for reproductions of artwork, particularly famous works, and are generally low-cost compared to original artwork. Another type of poster is the educational poster, which may be about a particular subject for educational purposes.

Many people also collect and sell posters, and some famous posters have become quite valuable. Collectors' posters and vintage posters are usually framed and matted. Posters may be any size.

BANNER

A banner is a flag or other piece of cloth bearing a symbol, logo, slogan or other message. Banner-making is an ancient craft.

The word derives from late Latin bandum, a cloth out of which a flag is made (Latin: banderia, Italian: bandiera, Spanish: bandera). The German language developed the word to mean an official edict or proclamation and since such written orders often prohibited some form of human activity, bandum assumed the meaning of a ban, control, interdict or excommunication. Banns has the same origin meaning an official proclamation, and abandon means to change loyalty or disobey orders, semantically "to leave the cloth or flag".